Bentonville Film Festival x LCI

LCI is thrilled to share that they were a part of the 11th Annual Bentonville Film Festival this year! Our team led multiple managements at the festival including the marketing strategy, influencer program, red carpets, VIP experience, Toy Corner, and more.

Our team, including our LCI ‘25 interns, ran the red carpets for 6 major BFF events this year, including Opening Film Night, In Conversation with Al Roker, Allyson Felix and the BFF2025 Awards Ceremony.

From Thursday to Saturday of festival week, our Photography Ambassador, John Lacy, attended the outdoor festival. He captured all activation of the Toy Corner, each outdoor film, partnership photos, and all events held at the outdoor festival. Speaking of the Toy Corner, our Brand Strategy Consultant, Cathy Lampl, and one of our Summer ‘25 Interns, Avery Duersch, led the Toy Corner presented by Walmart. They supported over 35 activations on Saturday.

We had an incredible time at BFF2025 and are grateful for our partnership with the festival and foundation!