LCI is thrilled to share that they were a part of the 12th Annual Bentonville Film Festival this year! Our team led multiple managements at the festival including the marketing strategy, influencer program, red carpets, VIP experience, Toy Corner, and more.

Our team, including our LCI ‘26 coordinators, ran the red carpets for 12 major BFF events this year, including Opening Film Night, Coffee Talks, BFF2026 Awards Ceremony and many more. Working with media partners, sponsors and BFF leadership, we had a great time planning and executing these events.

From Thursday to Saturday of festival week, our Photography Ambassador, John Lacy, attended the outdoor festival. He captured all activation of the Toy Corner, each outdoor film, partnership photos, and all events held at the outdoor festival. Speaking of the Toy Corner, our LCI ‘26 coordinator, Carter Helms, was the Cat in the Hat! We had a blast during the festival village and working with the activations to execute a fun, family-friendly event,

On Thursday of festival week, our clients were panelist for the Purchase Happens in One Place Panel. Introduced by Twilla Brooks, this panel brought together the creators, platform innovators, and retail leaders at the center of this transformation, exploring how trusted voices and smart platforms are collapsing the purchase funnel into a single, seamless moment.

We were so proud of our clients and enjoyed getting to learn about their expertise and experiences!